Words that work: Compassionate cancer-care communication across the client journey

Presented by Roeland Wessels
Sponsor: IDEXX
Communication with pet owners doesn’t happen only in the consulting room. The client journey often starts at home, sometimes from the moment an owner thinks, “We should probably book an appointment.” This session explores where the opportunities and challenges lie for the modern veterinary practice, and how to respond with clear, caring communication throughout the journey.
Presented at BVA Live 2026 in IDEXX Advanced Diagnostics Theatre on 11 June 2026, from 10:15 to 11:00.