This is going to hurt: delivering bad news

Delivering bad news can be extremely challenging for both the veterinary professional and the pet owner. Clare will explain how this is addressed across other professions and show how veterinary staff can deliver bad news in ways that will ensure the best possible outcome for all involved.

• Understand how other professions approach bad news conversations
• Understand the need to allow suitable time and gaps in conversation to allow processing to take place
• Be able to deliver bad news in a way that protects the professional and provides support to the client and their pet.