Recruitment Marketing: Hire Better, Faster and Cheaper

Recruitment marketing is an underutilised strategy to attract top talent. In a move away from reliance on a reactive, traditional ‘sales’, job advert approach, this session covers how to attract prospective team members both before and when you actually have a vacancy to fill. When everyone is always recruiting and a shortage of talent exists, standing out is key. By sharing insights into your workplace values and culture, you build a strong employer brand and create a magnetic presence to attract passive and active job seekers. By incorporating targeted and data-driven digital strategies to engage not only the right people but a wider talent pool, you generate more leads and reduce time-to-hire for a more efficient process that co-nurtures your retention.

Learning objectives:
•Overview of recruitment marketing and it's use to build a strong employer brand
•Digital platforms and strategies to widen your digital reach
•Sharing the employee experience you offer: a guide to content creation
•Insights into what works well and what does not work well

Presented at London Vet Show 2024

Please note this session is not RACE-approved but you can still earn a CPD certificate