How the world’s biggest brands build loyalty - and what that means for your practice

What can Virgin Active, Disney, and Red Bull Racing teach us about building lasting loyalty?

This unique crossover session reveals how global brands use emotional connection, subscription models, and digital platforms to keep customers engaged - and how those same strategies can transform client relationships in veterinary practice.

Hear from leaders in experience design, innovative veterinary business, and independent practice, then join a panel Q&A to discover how to create clients who stay, spend, and advocate for your brand.

• Uncover how major brands create deep customer loyalty
• Apply loyalty-driving strategies - from subscriptions to app engagement - in veterinary practice
• Understand how digital convenience shapes client expectations and retention
• Identify practical steps to build stronger, longer-lasting client relationships

Chairperson

Lauren Chong, PgCertVBM BSc BVSc MRCVS, Senior Commercial Manager - MoneySuperMarket

Speakers

Sharon Braude, Global Group Project Director - CRM - Virgin Active

Andy Wignall, BVSc MRCVS, Practice Principal - Grange Veterinary Hospital

Jason Turner, Chief Experience Officer - Creature Comforts

Presented at LVS 2025

Thursday, 20 November 2025, 16:00-16:50, Business Theatre