The financial crisis of 2008 demonstrated that veterinary clinics are largely recession resistant. Indeed, pet care spending grew. Despite the extreme challenges, vet clinics broadly proved to be similarly robust through the pandemic. And again, yes, pet care spending grew. But is your clinic stagflation resistant? What can we do to mitigate the impact of the cost of living crisis on pet owners and patients? How should we think about pricing in the face of inflation? In this session, Thom Jenkins, Co-founder and CEO of PetsApp, will prescribe a shot in the arm for clinics to help them survive a potential period of that toxic combination: low economic growth and high inflation.