The currency of vet care: It’s time we talked about pricing (BVA Live 2025)

Pricing – and the value of veterinary work – has come under scrutiny of late. And it comes at a time of ever-increasing costs and a shortage of veterinary personnel. Now more than ever, it’s important we value ourselves, our teams, and our practices.

• An understanding of veterinary pricing structures and the importance of transparency.
• A reminder of where the money goes in practice and what can impact profitability.
• Guidance on how to talk about pricing to your team so this translates to your clients.
• Ways to support your teams so they can manage pricing enquiries confidently.