Creating a business case for a new veterinary nursing service

Presented by Betsy Malamah-Thomas
As the profession faces increasing workforce pressures, rising client expectations, and growing demands for efficiency, veterinary nurses represent an underutilised resource with significant potential to improve patient care, enhance client experience, and contribute to business sustainability. Attendees will gain practical insight into the key components of a strong business case demonstrating clinical and commercial value, plus tips on presenting proposals in a way that secures stakeholder support. By learning how to structure and present a proposal effectively, attendees will be better equipped to influence change, gain support from senior colleagues or practice owners, and show the wider value of veterinary nursing services. Ultimately, empowering RVNs to move from simply identifying opportunities to actively shaping the future of care within their own workplace.
Presented at BVA Live 2026 in BVNA Nursing theatre on 11 June 2026, from 14:00 to 14:50.