The double-edged sword of social media: educating owners before they reach the practice

The rise in social media gives vets a greater opportunity to connect with clients at all stages of their pet ownership journey. It also gives rise to a lot of misinformation. We’ll hear from some social media savvy vets on how they engage with their followers, whilst battling fake news and fraught views.

• •Learn about the day-to-day reality of being a vet and a social media influencer
• •Discuss the rise of worrying - and wrong - pet care advice published online
• •Understand how to use social media to reach clients before they visit the practice