{"product_id":"words-that-work-compassionate-cancer-care-communication-across-the-client-journey","title":"Words that work: Compassionate cancer-care communication across the client journey","description":"\u003cp\u003e\u003cstrong\u003ePresented by Roeland Wessels\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eSponsor:\u003c\/strong\u003e IDEXX\u003cbr\u003eCommunication with pet owners doesn’t happen only in the consulting room. The client journey often starts at home, sometimes from the moment an owner thinks, “We should probably book an appointment.” This session explores where the opportunities and challenges lie for the modern veterinary practice, and how to respond with clear, caring communication throughout the journey.\u003cbr\u003ePresented at BVA Live 2026 in IDEXX Advanced Diagnostics Theatre on 11 June 2026, from 10:15 to 11:00.\u003c\/p\u003e","brand":"BVA Live 2026","offers":[{"title":"Default Title","offer_id":57480326480245,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0102\/9989\/9959\/files\/VSA_a76bfba1-6cfb-4f3c-a669-c314bb9dff04.png?v=1789737746","url":"https:\/\/academy.vetshow.com\/fr\/products\/words-that-work-compassionate-cancer-care-communication-across-the-client-journey","provider":"Vet Show Academy","version":"1.0","type":"link"}